The Bob Bloom Show #28: Healthy Dose Of Vertical Marketing With Faisal Qureshi
Thursday November 11th, 2010
Faisal is a Toronto based consultant who I met at the Joomla User Group Toronto meetings. Well versed and well spoken, Faisal expresses the client and consultant viewpoint with aplumb. Faisal did such a terrific job on my "Bed, Migration, and Beyond" show that I asked him to join our Round Table.
Faisal Qureshi and I talk about vertical markets and the need for consultants to specialize in a vertical markets. Using health care as an example, starting with Faisal’s article in Joomla Magazine, we talk about the advantages gained by sticking with a niche industry.